What are 3 main purposes of Graphic Design?

When we think about graphic design, the first thing that comes to mind is probably advertising. However, graphic design has a lot of other purposes as well. In this post, we’ll take a look at three of the most common ones.

What are the purposes of graphic design?

  • Communication


Graphic design is all about communication. A designer takes a message or an idea and translates it into a visual form that can be easily understood by the target audience. This could be done through various means, such as posters, logos, infographics, or even websites.

  • Expression


Graphic design is also a way for designers to express their creativity. They get to experiment with different visual elements and styles to create something that is visually appealing and eye-catching. This often leads to the creation of unique and memorable designs that can leave a lasting impression on viewers.

  • Persuasion


Last but not least, persuasion is another key purpose of graphic design. A well-designed piece can effectively communicate a persuasive message that can influence the viewer’s thoughts, emotions, or behavior. This is why many businesses invest in graphic design – to create visuals that will help them sell their products or services.

Graphic Design has the power to inform, persuade and engage an audience. Through visual communication, Graphic Designers are able to create incredible pieces that can make people stop and think, change their perspective or even take action. The world of Graphic Design is vast and ever-changing, but its purpose remains the same: to communicate a message in the most effective way possible.

At Significk, we stay on top of all the latest trends to ensure that our clients’ visuals are always ahead of the curve. So if you’re looking for an experienced and innovative Best Graphic Design Company in India, look no further than us! We would be more than happy to put our skills and experience to work for you.

Also Read: How good Graphic Design can boost your business

What is the Importance of Web Design for Your Audience?

The importance of web design can be summed up in one word: Impact! Your website is often the first interaction potential customers have with your business. In fact, according to a recent study, 94% of users cited web design as the reason they mistrusted or rejected a website.

That means first impressions matter, which is why your website’s design must be professional and functions smoothly. If not, you risk turning potential customers away before they even have a chance to engage with your product or service.

Keep reading to learn more about how web design impacts your audience and why it matters.

What is the most important thing in website design?

First Impressions Matter

As we mentioned, your website is often the first interaction people have with your business, so you want to ensure that the first impression is good. Good web design creates an immediate visual impact that tells visitors they’re in the right place.

According to HubSpot, 38% of users will stop engaging with a website if the content/layout is unattractive, so getting it right the first time is important. If you don’t put forth effort into making a good impression, visitors are likely to click away and never come back.

Creating Trust and Credibility

Good web design instills confidence in your products or services by looking modern and professional. Web users are savvier than ever before and can spot a shoddy site from a mile away—if something looks unprofessional or “cheap,” they’ll be hesitant to give you their business.

Outdated websites can make businesses look like they don’t care about their online presence—and if they don’t care about their website, why would visitors think they care about them as customers?

Designing for Your Customer Journey                                                                              

Creating an intuitive customer journey should be the goal of any good web design. After all, 74% of users say they will leave a site if it’s not mobile-friendly—so you need to make sure your site can be easily accessed and navigated on any device at any time. What’s more, 51% of users say they won’t return to a site if it doesn’t load properly on their device—so not only should your site be accessible, but it also needs to load quickly on all platforms.

Mobile responsive Web Design is key to delivering positive user experiences that result in higher engagement rates and conversions. So, if your site isn’t optimized for mobile devices, now is the time to make some changes. Good web design should also focus on creating conversions by using effective calls-to-action (CTAs) and conversion paths. Your CTA should stand out from the rest of your content and be impossible to miss—otherwise, visitors might not even know what actions you want them to take. Likewise, your conversion path should be clear and concise, so visitors know exactly what steps they need to take to convert.


The importance of web design cannot be understated. From creating trust and credibility to designing an intuitive customer journey, good web design is essential for any business that wants to succeed online. So, if your website could use some work, now is the time to invest in a professionally designed site that will help you attract (and convert) more leads than ever before!

Create a website that is easy to navigate and visually appealing, and you will soon see the benefits in increased traffic and conversions. Significk is leading Website Design Company in Ahmedabad and can help get you started on creating a custom website design that meets all of your business needs. Give us a call today to learn more about how we can help take your online presence to the next level.

Also Read: Importance of User-friendly Web Design for Online Success

The Difference Between A Logo and A Graphic

Many people use the terms “logo” and “graphic” interchangeably, but there is a difference between the two. A logo is a specific type of graphic that is used to represent a company or brand. On the other hand, a graphic is an image used for aesthetic or decorative purposes. Keep reading to learn more about the difference between a logo and a graphic.

What Is A Logo?


A graphical representation of a business or brand is known as its logo. Numerous components, such as an icon, a name, a slogan, and a colour scheme, can go into creating a logo. However, a well-designed logo should be uncomplicated, easy to recall, and instantly recognizable. Websites, business cards, letterheads, and even product packaging all frequently use logos.

What Is A Graphic?


Any image added to a website, document, or product to make it look more appealing is considered a graphic. Logos, photographs, illustrations, diagrams, and even infographics can all fall under graphics. In contrast to logos, graphics are not always associated with a particular business or brand. Instead, they increase the aesthetic value and visual appeal of various materials.

When Should You Use Each?


Now that you know the difference between these two types of visuals, you might wonder when and where you should use them. Here are some quick tips:

If you’re looking for something to represent your brand across all channels, then a logo is what you need.

If you want to add some visual interest to your marketing materials or website, then go ahead and use some graphics.

Remember that less is almost always more when it comes to logos—a simple design will be more accessible for customers to remember than something overly complicated.

Think about how graphics can complement your existing branding—for example, you might want to use colours or fonts already found in your logo to create a cohesive look.



Significk is a well-known Graphic Design Company in Ahmedabad, Gujarat, offering professional services for logo design, stationery design, visiting card design, printing etc.

Both logos and graphics play an essential role in branding and marketing materials. While logos are specifically designed to represent a company or brand, graphics can be used for aesthetic or decorative purposes. When creating branding materials for your business, use logos and graphics to create a well-rounded and visually appealing finished product.