How Does a Bad Logo Design Affect a Business?

A business logo is one of its most essential branding tools – it holds the power to make or break a company. An uninventive and poorly designed logo can drive away potential customers, while an impressive logo design will distinguish your business from the competition and create a positive impact on any customer who sees it. In essence, if you are aiming for success as a business owner, investing in an eye-catching logo should be at the top of your priority list!

A logo is your company’s first step in growth

Choosing the ideal logo design for your business can be a confusing task, given there are various types of logos to select from. Whether you opt for an agency or in-house option, here is a comprehensive guide to help determine which type best meets your needs:

Agency logo design

If your business is in need of a professional-grade logo, look no further than the services offered by Graphic Design Agency. With years of expertise and knowledge on hand, they have all it takes to build you an unforgettable logo that will represent your company well. Despite offering excellent service at fair prices, however, make sure to review their history beforehand to ensure that you’re working with a reliable agency.

In-house logo design

If you have a small budget or you’re not looking for a highly customized logo, then an in-house logo design may be the way to go. In-house designers can usually create a basic logo design for less money than an agency. However, you won’t get the same level of customization or creativity with in-house logo design.

You can also read: 10 Questions to Ask When Designing a Logo

DIY logo design

If you feel inspired and have adequate time, designing your own logo may be the best route to take. DIY logo design can create a unique and personal representation of your business while saving money in the long run. Yet, it’s important to acknowledge that creating a custom logo takes commitment—you’ll need patience and dedication throughout each step of this procedure.

When searching for the perfect logo design, take your time to ensure you find one that truly represents and identifies your business. With a range of designs available, there is bound to be something that you can proudly display as an emblem of your company. Don’t settle for anything less than what will make both you and potential customers proud!

And once you’ve found the perfect logo design, be sure to trademark it to protect your brand.

A trademark will prevent others from using your logo without your permission, and it will help you build a strong and recognizable brand.

If you’re ready to get started on your logo design, then contact a professional Logo Designer in Ahmedabad today. They’ll help you create a logo that’s perfect for your business.

6 Major Reasons You Need to Update Your Website

If your business has been up and running for a few years, chances are you haven’t given much thought to updating your website. After all, you already have one—why bother changing it? As it turns out, there are several compelling reasons why you should update your website. Let’s take a look at six of the most important ones.

Increased Security

The internet is constantly evolving, and with that evolution comes an increase in cyber threats. An outdated website could be vulnerable to malicious attacks, including viruses, malware, and DDOS attacks. To protect yourself and your customers from these threats, it’s important that your website is updated with the latest security protocols.

Keep Up With Technology

Websites today are more than just static pages of information; they provide interactive experiences for users. Suppose your website hasn’t been updated in a while. In that case, chances are you’re missing out on new technologies like responsive design and custom content management systems that make managing your site easier. By updating your website regularly, you can ensure that it remains up-to-date with all the latest trends and technologies in web development.

Improve SEO Rankings

Search engine optimization (SEO) can help you get more eyes on your site by boosting its rankings in search engine results pages (SERPs). If your website is outdated or unresponsive, it may not be optimized for SEO best practices such as keyword targeting and meta tags. Regularly updating your website will ensure that it meets the criteria needed to improve its rankings in SERPs.

Engage Customers More Effectively

An outdated website can make it difficult for customers to engage with you online. Outdated features such as slow loading times or confusing navigation may discourage potential customers from taking action on your site or even visiting again after their initial visit. Regularly updating your website can keep users engaged by providing a better overall user experience (UX).

Grow Your Business

A well-designed website can be a powerful tool for growing your business online. Upgrading an old site can help you streamline processes such as ordering products or services or signing up for newsletters and promotions. An updated site with integrated payment options makes conducting business simpler than ever for you and the customer!

Achieve Brand Consistency

An outdated website reflects poorly on any business’s brand image and reputation – even if everything else about the company is top-notch! An upgraded site helps create consistency across all platforms while ensuring that all brand messaging remains cohesive throughout each touchpoint of the customer journey.


In short, having an outdated or poorly designed website could hinder your business’s growth without you even knowing it! Regularly updating the design of your website ensures that it keeps up with industry standards while also providing customers with a better overall user experience (UX).

Plus, upgrading allows you to take advantage of new technologies such as responsive design and integrated payment options, which make conducting business easier than ever for you and the customer! All things considered, now might be a good time for some much-needed TLC on your old site!


Why Are Brochures Important to Your Business?

When it comes to marketing your business, there are many different strategies you can use. One such method is creating a brochure to provide additional information about what your company offers. Brochures offer a great way to introduce potential customers to the services and products you provide in an organized and visually appealing manner. Here we will discuss why brochures are important for your business.

A Brochure Sets You Apart from Competitors

When potential customers begin their search for a product or service, they often have several options to choose from. A brochure can set you apart from the competition by providing detailed information about what makes your company stand out from the rest. With a well-designed brochure, you can make sure that prospective customers know exactly why your offerings are superior.

Brochures Build Brand Recognition

Brand recognition is key when it comes to marketing a successful business. By using the same colors, fonts, logos, and overall design across all materials associated with your company—including a brochure—you will help customers become familiar with who you are as a brand, making them more likely to remember you when it comes time to make their purchase decision.

Your Brochure Is an Extension of Your Website

These days, most businesses have some kind of web presence whether it’s through a website or social media accounts. But just because someone visits your website doesn’t mean they will remember all the information they read or even consider purchasing something from you down the line. With a brochure, however, they have something tangible that they can take away with them so they can review it whenever they like and make more informed decisions about their purchase.


All in all, having a well-designed brochure is essential if you want potential customers to be aware of who you are and what services or products you offer. It helps set you apart from competitors by showcasing why your offerings are superior; builds brand recognition, and serves as an extension of what people might find on your website or social media accounts. Not only that but having tangible material that customers can take away adds another level of trustworthiness in today’s digital age where online reviews aren’t always reliable sources of information. So, if you haven’t already done so, hire a graphic design agency today!


Importance of User-friendly Web Design for Online Success

In order to be successful online, it is important to have a user-friendly website. This means making your website easy to use, with clear and concise menus, and simple navigational tools. Poor web design can frustrate your visitors and cause them to leave your site without taking any desired actions. By following the tips in this blog post, you can create a website that is both attractive and user-friendly.

7 Ways to Make Your Website More User Friendly

Use Simple Design Elements

When it comes to web design, less is more. You don’t want to overload your website with too many graphics, colors, or fonts. Stick to a few simple design elements that are easy on the eyes and won’t overwhelm your visitors.

Choose an Easy-to-Use Navigation Menu

Your navigation menu is one of the most important parts of your website. It should be easy to find and use, with clear and concise labels. Drop-down menus can be helpful for organizing your content, but make sure they are easy to use and don’t require too much clicking around.

Use Large Fonts

Using large fonts makes your website easier to read and can help improve the user experience. Stick to a simple font that is easy to read, such as Arial or Times New Roman.

Include Plenty of White Space

White space is important in web design because it makes your content easier to read and digest. Too much text on a web page can be overwhelming, so make sure to break up your content with plenty of white space.

Use High-Quality Images

The images you use on your website should be high quality and relevant to your content. Blurry or poor-quality images will make your website look unprofessional and can turn visitors away.

Make Sure Your Website is Mobile-Friendly

With more and more people using mobile devices to access the internet, it’s important to make sure your website is mobile-friendly. This means designing your website to be easy to view and use on a smaller screen.

Test Your Website Before Launch

Before you launch your website, it’s important to test it to make sure everything is working properly. Check all of your links and make sure your contact forms are working. You should also test your website on different browsers and devices to make sure it looks and works the way you want it to.

Creating a user-friendly website doesn’t have to be difficult. By following these simple tips, you can design a website that is both attractive and easy to use.

If you’re looking for help with your website design, look no further than significk. We are a web design company in Ahmedabad that understands the importance of user-friendly design for online success. Our team will work with you to create a website that is easy to use and looks great on all devices. Contact us today to get started!

4 Golden UX Design Rules for an Impactful Web Design

If you want to create a website that people will love, follow these four golden UX rules. These design tips will help make your website more user-friendly and engaging. By following these simple guidelines, you can improve the overall usability of your site and create an impactful web design.

Create Experiences For Your Ideal Audience

The first rule of thumb for creating an impactful web design is to focus on your ideal audience. Think about who you want to reach with your website and what kind of experience you want them to have. Consider their needs, wants, and pain points. By understanding your audience, you can create a web design that resonates with them and provides them with a great user experience.

Test Your Website Before You Make It Live

Once you have a mockup of your website, it’s important to test it out before making it live. This will help ensure that your website is functioning properly and that there are no glitches. You can use tools like Google Analytics to test your website’s performance and identify any areas that need improvement.

Design Keeping the Shortening Attention Spans of People in Mind

In today’s fast-paced world, it’s important to design with the shortening attention spans of people in mind. Your website should be easy to navigate and understand. Users should be able to find what they’re looking for quickly and easily. If your website is difficult to use, people will likely leave and never come back.

Create An Emotional Connection With Your Audience

Another important rule for creating an impactful web design is to create an emotional connection with your audience. Your website should tell a story and evoke certain emotions in your visitors. When people feel a connection to your brand, they’re more likely to become loyal customers.

By following these four golden UX rules, you can create a website that people will love. These design tips will help make your website more user-friendly and engaging. By focusing on your ideal audience, testing your website, and creating an emotional connection, you can create an impactful web design that resonates with users.

Significk is the Best Web Designing Company in Ahmedabad, India. We help you to take your business to the next level with our creative and innovative web designs. We create websites that are not only visually appealing but also focus on your target audience and business goals. Contact us today to learn more about our web design

Branding- The Ultimate Game of Strategy

Branding- from the perspective of a business owner, is often seen as a necessary evil. It’s something that has to be done, but no one really knows how to do it well and it’s always a guessing game. From the perspective of someone who studies branding, however, it is so much more.

It’s an intricate game of strategy where businesses must carefully choose every move in order to create a successful brand. And like all good games, there are winners and losers. So what makes for a winning brand? And more importantly, how can your business create one? Stay tuned to find out.

Why is it so important for corporations to have a solid strategy?


There are many reasons, but one of the most important is that without a clear strategy, businesses will often end up spending large sums of money on marketing and advertising without seeing any real return on investment.

A well-crafted branding strategy, on the other hand, can be a powerful tool for driving sales and growth. It can also help businesses to build a strong and loyal customer base, which is essential for long-term success.

So what exactly is branding?


In its simplest form, branding is the process of creating a unique name and image for a product or company. It’s about setting your business apart from the competition and making it easily recognizable to potential customers.

Of course, there’s a lot more to it than that. A successful brand is much more than just a logo or a catchy slogan. It’s the sum of all of the interactions that customers have with your business, from their first encounter with your marketing materials to their experience of using your product or service.

Creating a successful brand is not a quick or easy process. It takes time, dedication, and a lot of hard work. But it is well worth the effort. A strong brand can be the difference between a successful business and one that struggles to stay afloat.

So how do you go about creating a winning brand?


There are many different factors to consider, but some of the most important are listed below.

1. Figure out what makes your business unique- What sets your business apart from the competition? What are your unique selling points?

2. Understand your target market- Who are you trying to reach with your brand? What are their needs and wants?

3. Develop a strong visual identity- Your logo, website, and other marketing materials should all reflect your brand personality.

4. Create consistent messaging- Your brand message should be clear, concise, and consistent across all channels.

5. Build a strong social media presence- Social media is a powerful tool for building brands. Make sure you are active on the platforms that your target market uses.



Creating a successful brand is not an easy task, but it is well worth the effort. By following the tips above, you can give your business the best chance of success.

If you are looking for an experienced and innovative branding agency in Ahmedabad, look no further than Significk. We have a team of dedicated professionals who will work with you to create a unique and effective brand identity that will help your business stand out from the competition. Contact us today to learn more about our Graphic Design Services in Ahmedabad or get started on your project.

Why Do You Need A Creative Agency?

We all know that advertising is everywhere. We see it on TV, the internet, and even in print media. Billboards and bus shelters are plastered with ads, and we can’t go more than a few minutes without hearing or seeing some commercial.

But what about when you want to create an ad campaign yourself? Do you have the time or resources to do it yourself? Probably not. That’s where a creative agency comes in. An excellent creative agency can help take your business to the next level with effective and engaging ad campaigns. So why do you need one? Keep reading to find out.

Reasons You Need a Creative Agency

1. Help you target your audience

You need to make sure you’re targeting the right people when it comes to advertising. After all, there’s no point in spending money on ads that no one will see or care about. A creative agency can help you determine your target audience, and what kind of messaging will resonate with them. They can also help you reach them through the most effective channels.

2. Save you time and money

Creating an ad campaign from scratch can be a considerable undertaking, and it’s not something that most businesses have the time or resources for. A creative agency can handle everything for you, from concept to execution. This way, you can focus on running your business while they take care of the marketing.

3. Bring fresh ideas to the table

If you’re stuck in a rut, a creative agency can help inject some new life into your marketing. They can develop fresh and innovative ideas that will get people talking about your brand.

4. Help you stay ahead of the competition

In today’s competitive marketplace, it’s more important than ever to stand out from the crowd. A creative agency can help you do that with eye-catching and memorable ad campaigns.

What distinguishes a creative agency?

A creative agency is a company that specializes in creating and executing advertising and marketing campaigns. They usually have a team of creators, including copywriters, designers, and developers, who work together to develop concepts and bring them to life.

If you’re looking to take your business to the next level, a Significk Design Studio is great. They can help you reach your target audience, save you time and money, bring fresh ideas, and stay ahead of the competition. So what are you waiting for? Get in touch with a creative agency today and see what they can do.

What Makes A Branding Agency Necessary?

There are many factors that go into creating a successful business. The products or services you offer, your pricing, the quality of your work, and how you treat your customers all play a part. But one thing that’s often overlooked is branding.

A good branding agency can help you create an image for your business that resonates with customers and sets you apart. So if you’re thinking about starting or expanding your business, it may be worth considering a branding agency to help get you started.

Benefits of working with a branding agency:

1. They can help you create a unique and differentiated brand identity

2. They have the experience and expertise to develop comprehensive branding strategies

3. They can help you understand your target audience and how to appeal to them

4. They can develop marketing and advertising materials that reflect your brand

5. They can provide valuable feedback and insights throughout the process

6. They can help you manage and protect your brand over time

Working with a branding agency in Ahmedabad can be a significant investment, but it can pay off handsomely in the long run. Suppose you’re serious about building a successful business. In that case, it’s worth considering partnering with a branding agency to help you get there.

How to choose the right branding agency for your business?

Not all branding agencies are created equal. When you’re considering working with one, it’s essential to do your research and ensure they’re a good fit for your business. Here are a few things to look for:

1. A solid understanding of your industry

2. A proven track record of success

3. A creative and strategic approach

4. A team of experienced professionals

5. A focus on your unique needs

6. A commitment to protecting and growing your brand

Take the time to interview several agencies and feel for their approach. Please make sure you’re comfortable with their team and have the experience and expertise to help you achieve your goals.

Questions to ask when meeting with a potential branding agency


1. What is your approach to branding?

2. What are some examples of successful branding campaigns you’ve executed?

3. How do you get to know a client’s a business and industry?

4. What role does research play in your branding process?

5. How do you develop creative and strategic branding solutions?

6. What resources do you have to protect and grow a client’s brand?

7. What are some of the challenges you’ve faced with branding?

8. How do you measure the success of a branding campaign?

9. What are your fees and terms of engagement?

10. Do you have any case studies or testimonials from past clients?

Choosing a branding agency is a big decision. But if you take the time to ask the right questions and do your research, you can find an agency that will be a valuable partner in building your business.



If you’re looking for a branding partner that can help take your business to the next level, look no further than Significk. We are experts in helping companies define their brand, create an effective marketing strategy, and execute both.

We have considerable expertise in branding and marketing, so we know what it takes to make your business shine. Contact us today to learn more about how we can help you achieve success with your branding efforts!

Why Branding Is important for the firm

Goodwill of the firm, logo design, marketing strategies everything is essential to make your firm memorable to your targeted niche, but good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier. But do you know what exactly the brand is? If I were asked to write an answer in one word then I will definitely write ‘Everything’


The brand represents the targeted audience’s perception of a company’s customer service, reputation, advertising and logo. When all these essential parts of the company are working well together, the overall brand tends to be healthy. While branding is a process of creating a strong, positive perception of a company, its products or services, in the targeted niche’s mind by combining the elements we discussed above.branding and it's types

Why Branding Is Important For The Company


The following are the reasons and importance of the branding for the company;

1.   Branding Improves Recognition


You can consider a logo as one of the major components of the branding process. It works like a face of the business which can recognise by the people easily. A simple, to the point, and professional logo design is more than enough to be memorable and powerful enough to give the desired impression of your company. To complete the logo company can also add a short tag line that directly reflects the business. For instance, McDonald’s slogan is “I’m Lovin’ It” and this has been the slogan since 2003 when McDonald’s aimed to revamp their image and increase lagging sales. These help your company to improve its recognition through branding.

2.   Branding Creates Trust


Let’s continue with the example of McDonald’s only. By seeing just the red and yellow logo of McDonald’s you trust the food, right? Just as people are more likely to purchase from a business that appears polished and legitimate, the targeted niche needs to feel comfortable before buying any products or services. Additionally, the team helped discover, learn and grow and enrich their website with robust content that answered the questions and concerns the targeted people have, which built trust.

3.   Branding Supports Advertising


Advertising is another essential component of the brand. Both the medium chosen and demographically targeted for advertising helps build brands. Discover, learn, and grow added its logo to apparel, packaging and printed materials to spread the word about the business and stand out from the competition. Moreover, without an advertising campaign, you will never reach the targeted audiences, and without a proper branding process, you will never create goodwill in your target audience’s mind.

4.   Branding Builds Finance Value


The giant firms also a small scale companies who publically trade their stock exchange are valued at many times the actual hard assets of the firm. Much of this value is due to the branding of the company. A strong brand often guarantees future business. Whether a company is in the position to borrow funds for expansion or rolling out to an IPO, being perceived as more valuable will make the process advantageous for the owner.

5.   Branding Attracts Leads


Branding can also help a business get word-of-mouth referrals. After all, would a client be able to tell a friend about Discover, Learn & Grow if they couldn’t remember the brand of the learning centre? The most profitable companies, small and large, have a single thing in common. They have established themselves as a leader in their particular industry by building a strong brand, starting with a strong logo.

The Final Thoughts


Branding is one of the essential aspects of the business, that allows your targeted niche to recognise your business, products or services uniquely. Significk is a branding agency that plans a business strategy according to the type of your business and targeted audience. If you are looking for the best branding strategy services contact Significk at now!