The importance of web design can be summed up in one word: Impact! Your website is often the first interaction potential customers have with your business. In fact, according to a recent study, 94% of users cited web design as the reason they mistrusted or rejected a website.
That means first impressions matter, which is why your website’s design must be professional and functions smoothly. If not, you risk turning potential customers away before they even have a chance to engage with your product or service.
Keep reading to learn more about how web design impacts your audience and why it matters.
What is the most important thing in website design?
First Impressions Matter
As we mentioned, your website is often the first interaction people have with your business, so you want to ensure that the first impression is good. Good web design creates an immediate visual impact that tells visitors they’re in the right place.
According to HubSpot, 38% of users will stop engaging with a website if the content/layout is unattractive, so getting it right the first time is important. If you don’t put forth effort into making a good impression, visitors are likely to click away and never come back.
Creating Trust and Credibility
Good web design instills confidence in your products or services by looking modern and professional. Web users are savvier than ever before and can spot a shoddy site from a mile away—if something looks unprofessional or “cheap,” they’ll be hesitant to give you their business.
Outdated websites can make businesses look like they don’t care about their online presence—and if they don’t care about their website, why would visitors think they care about them as customers?
Designing for Your Customer Journey
Creating an intuitive customer journey should be the goal of any good web design. After all, 74% of users say they will leave a site if it’s not mobile-friendly—so you need to make sure your site can be easily accessed and navigated on any device at any time. What’s more, 51% of users say they won’t return to a site if it doesn’t load properly on their device—so not only should your site be accessible, but it also needs to load quickly on all platforms.
Mobile responsive Web Design is key to delivering positive user experiences that result in higher engagement rates and conversions. So, if your site isn’t optimized for mobile devices, now is the time to make some changes. Good web design should also focus on creating conversions by using effective calls-to-action (CTAs) and conversion paths. Your CTA should stand out from the rest of your content and be impossible to miss—otherwise, visitors might not even know what actions you want them to take. Likewise, your conversion path should be clear and concise, so visitors know exactly what steps they need to take to convert.
The importance of web design cannot be understated. From creating trust and credibility to designing an intuitive customer journey, good web design is essential for any business that wants to succeed online. So, if your website could use some work, now is the time to invest in a professionally designed site that will help you attract (and convert) more leads than ever before!
Create a website that is easy to navigate and visually appealing, and you will soon see the benefits in increased traffic and conversions. Significk is leading Website Design Company in Ahmedabad and can help get you started on creating a custom website design that meets all of your business needs. Give us a call today to learn more about how we can help take your online presence to the next level.